SEO Goals

SEO Audit Checklist: Optimise Your Website for Success

I often use a checklist to make sure I am though when working with a client. To get better rankings and more leads the following are some of the things I focus on: 

1. Define Your SEO Goals

Before diving in, set clear goals:
✅ Increase sales and customer retention
✅ Expand your market presence
✅ Create content that gets the client interested

 

2. Can You Be Found Online?

Run a simple test:
🔍 Search your domain on Google
🌐 Check if your website loads correctly
Try these variations:

• http://yourdomain.com

• https://yourdomain.com

• http://www.yourdomain.com

• https://www.yourdomain.com

If your site isn’t showing up properly, it’s time to fix that!

3. Check Your Website Traffic

I check you ratings on Google Analytics to monitor traffic trends. Look for unusual peaks or drops—these could signal issues or opportunities. Take notes or screenshots for future reference.

4. Find & Fix Duplicate Content

Google penalises duplicated content. I use Google Search Console or Ubersuggest to find and fix duplicate pages that could weaken your rankings.

5. Fix Site Errors & Broken Links

Errors hurt SEO. I use Google Search Console to find and fix:
⚠️ 404 errors (broken links)
🔄 Redirects that need updating
🚀 Slow-loading pages

6. Optimise Your Page Titles

Your page titles should be within Google’s character limits—too long, and they get cut off! Keep them concise, clear, and keyword-rich.

I use free tools like Google Search Console and Ubersuggest to make I don’t miss anything.

I specialises in video production and video marketing to generate leads for your business. Let’s discuss what I can do